Company Spotlight

Seafood Sams, Massachusetts

Problem:

Founded in 1974, Seafood Sam’s opened its first restaurant in a former laundromat with just six employees. Over 30 years later, Seafood Sam’s now has four locations throughout Cape Cod, Massachusetts.  Mike Lewis, owner of Seafood Sam’s Falmouth, and Jeff Lewis, owner of Seafood Sam’s Sandwich, were looking for a way to better communicate with their guests. Both Mike and Jeff were interested in hearing their guest’s opinions on the use of trans-fat oil, as well as evaluate their dining experiences.  The question was how could they effectively gather the needed information and obtain tabulated results on which to base their business decisions.

Solution:

Utilizing BizGrader.com’s integrated INFocus surveying system and INTouch E-marketing system, BizGrader.com provided the solutions to building customer relationships. Completely customizable, BizGrader.com created a survey for Seafood Sam’s that specifically addressed their concerns and needs. The questions focused on guests’ restaurant experience, their opinion on trans-fat issues, and finally collecting their email contact information. Survey results were automatically tabulated and aggregated in easy to read charts and graphs to provide a working database of information, including guest contact information.

Using this database of contacts and BizGrader’s INTouch e-marketing system, Seafood Sam’s was able to directly communicate with their guests. Working with BizGrader.com’s restaurant industry professionals, Mike and Jeff developed specials like National French Fry Days and National Oyster Days to give their guests unique reasons to keep coming back! Specials and promotions were also scheduled during typically slow times so Seafood Sam’s Falmouth and Sandwich are continuously run at full capacity!

Result:

         BizGrader.com provided Seafood Sam’s the solutions to building loyalty of both existing and new guests and creating a reliable source for data about their restaurants. With BizGrader’s integrated suite of services, Seafood Sam’s Falmouth and Sandwich locations, have gained knowledge of guests’ dining preferences and experiences!